Get More Out of Industry Events
JUNE 2018 | 4 MIN READ
Trade shows, seminars, and industry meetings are crucial tools for exhibitors and attendees, especially in retail and eCommerce. Trade shows are a one-stop shop to keep up with industry trends, develop new contacts, and keep customers up to date with your service offerings.
We know what you’re thinking, ‘well the travel and costs are more than I would like’. A simple return on investment calculator can show if the benefits outweighed the expenses, just make sure that it’s a high ROI.
5 Reasons Why You Should Attend A Trade Show
1. Industry Trends
Industry professionals from near and far gather to showcase new products. Being able to view and test products first hand while taking note on the most popular products on the show floor, you’ll be able to have a lead on what’s going to revolutionize your business and your customer satisfaction.
On top of that, you’ll have an insight when it comes to trends and data. Taking that information and planning your upcoming business development around that data and trends again allows you to stay ahead of the industry curve.
2. Source and Compare Products & Services
It was shown in a survey conducted by Skyline Exhibits that 91 percent of retailers said trade shows are essential for comparing products and meeting suppliers.
Being able to speak with vendors about their products and finding the best fit for your company and your customers is key. Facetime with suppliers, and meeting people you could only put a name to before is a great way to develop relationships.
Networking provides time to learn from your peers. People who share similar goals and interests may have insights into operations, sourcing, marketing for your Home Medical Equipment store. A simple conversation with other retailers and store owners might lead to new partnership opportunities or ideas.
4. Thought Leadership
Trade shows only seem to be bigger and better these days. There has been growing development on lectures and presentations that inspire and envoke though into those that attend.
Workshops, talks and keynote speakers at trade shows may open your eyes to new methods and insights. You’ll be able to hear success stories and thoughts on the latest trends, all information that will help you reach success in your own business.
5. Minimize Operational Costs and Wasted Time
If you think that the ROI for a trade show will not pay off, or is too steep, look into alternatives. Conducting weekly research and comparing insights with your connections and industry peers is a great place to start. Picking up a phone or emailing those connections may take a longer time then walking the trade show floor, but it comes at a lower upfront cost.
So you’re ready to get started. Here’s a list of trade shows you should think about attending this year:
Apr 15 – 17
Las Vegas, NV
Five Sullivan Brothers Convention Center
Embassy Suites Hotel
Aug 15 – 17
Aug 22 – 23
Holiday Inn Resort Wrightsville Beach
Aug 28 – 29
Sep 09 – 11
The Desoto Savannah
The Central Hotel and Conference Center
Long Beach, CA
Long Beach Yacht Club
Sep 20 – 21
Hawaii Convention Center
San Antonio, Texas
Baltimore Marriott Waterfront Hotel
Sep 26 – 27
Oct 03 – 05
Treasure Island Resort & Casino
Oct 15 – 17
Oct 23 – 24
Nov 07 – 08
Don’t see an event that you would recommend to other Home Medical Equipment suppliers? Be sure to contact us and let us know!
The bottom line
Trade shows have many benefits with only one catch – you have to attend. Not being involved in industry based events harbors your organization from potential benefits.
Maybe today is the day to research and attend an upcoming local trade show near you!